Shah Rukh in middle of controversy once again

No sooner that the controversy around SRK's comments on Pakistani cricket players has settled down, the actor finds himself in yet another controversy related to the IPL.
This time round, it's the courtesy of inner wear brand Lux Cozy, of which, SRK is the recently appointed brand ambassador.
The story goes that, since SRK is the brand ambassador of the said brand, it was rest understood as to they will be sponsoring the uniforms for Khan's.